Mortgage Marketing FAQ

Who‌ ‌are‌ ‌we?‌ ‌

White Noise ‌Digital: We‌ ‌are‌ ‌an‌ ‌online‌ ‌advertising‌ ‌agency‌ ‌founded‌ ‌by‌ ‌business‌ ‌development‌ ‌and‌ ‌marketing‌ ‌mastermind, Jason Yesser.‌ ‌ ‌Mortgage‌ ‌teams‌ ‌work‌ ‌with‌ ‌us‌ ‌to‌ ‌implement‌ ‌high‌ ‌quality‌ ‌lead‌ ‌generation‌ ‌and‌ ‌conversion‌ ‌systems‌.

 

Who‌ do ‌we‌ ‌work with?‌ ‌ ‌

A‌ ‌few‌ ‌groups…

Mortgage‌ ‌originators‌ ‌that‌ ‌are‌ ‌looking‌ ‌to‌ ‌increase‌ ‌market‌ ‌share‌ ‌with‌ ‌their‌ ‌typical‌ ‌client‌ ‌types‌ ‌or‌ ‌to‌ ‌expand‌ ‌their‌ ‌market‌ ‌share‌ ‌by‌ ‌targeting‌ ‌under-served ‌groups‌ ‌in‌ ‌their‌ ‌market.‌ ‌ 

Brokers‌ ‌and‌ ‌Branch‌ ‌Managers‌ ‌with‌ ‌teams‌ ‌that‌ ‌are‌ ‌looking‌ ‌to‌ ‌grow‌ ‌their‌ ‌team’s‌ ‌book‌ ‌with‌ ‌a‌ ‌reliable‌ ‌source‌ ‌of‌ ‌exclusive‌ ‌high‌ ‌quality‌ ‌leads.‌ ‌ ‌

‌We‌ ‌also‌ ‌work‌ ‌with‌ ‌individuals‌ ‌that‌ ‌either‌ ‌have‌ ‌a‌ ‌proven‌ ‌track‌ ‌record‌ ‌with‌ ‌online‌ ‌generated‌ ‌leads‌ ‌or‌ ‌that‌ ‌are‌ ‌coachable‌ ‌and‌ ‌willing‌ ‌to‌ ‌work‌ ‌hard‌ ‌and‌ ‌follow‌ ‌our‌ ‌proven‌ ‌process.‌ ‌ ‌We‌ ‌have‌ ‌helped‌ ‌many‌ ‌clients‌ ‌that‌ ‌realized‌ ‌they‌ ‌would‌ ‌no‌ ‌longer‌ ‌be‌ ‌able‌ ‌to‌ ‌rely‌ ‌on‌ ‌referral‌ ‌partners‌ ‌to‌ ‌hit‌ ‌their‌ ‌production‌ ‌targets‌ ‌and‌ ‌needed‌ ‌to‌ ‌go‌ ‌direct‌ ‌to‌ ‌market‌ ‌and‌ ‌capture‌ ‌pre-realtor‌ ‌leads.‌ ‌

What are our specialties?

VA‌ ‌Purchase Campaigns (our favorite) and‌ ‌New‌ ‌Home‌ ‌Buyer‌ ‌Campaigns‌.

How‌ ‌do‌ ‌we‌ ‌generate the leads?‌

Our‌ ‌lead‌ ‌generation‌ ‌and‌ ‌conversion‌ ‌systems‌ ‌use‌ ‌the‌ ‌most‌ ‌powerful‌ ‌advertising‌ ‌platforms‌ ‌and‌ ‌follow‌ ‌up‌ ‌automation‌ ‌tools‌ ‌currently‌ ‌available.‌ ‌ Using ‌our‌ proven ‌direct‌ ‌response‌ ‌marketing‌ ‌strategies and ‌proprietary‌ ‌data‌ ‌we can ‌generate‌ ‌pre-qualification‌ ‌requests‌ ‌from‌ ‌high‌ ‌intent‌ ‌in‌ ‌market‌ ‌borrowers‌ ‌anywhere‌ ‌in‌ ‌the‌ ‌country.‌

 

How‌ ‌are‌ ‌the‌ ‌leads‌ ‌delivered?‌ ‌ ‌

There‌ ‌are‌ ‌two‌ ‌ways‌ ‌we‌ ‌can‌ ‌send‌ ‌you‌ ‌the‌ ‌leads.‌ ‌ ‌

‌1.Either‌ ‌directly‌ ‌in‌ ‌to‌ ‌your‌ ‌crm‌ ‌or‌ ‌follow‌ ‌up‌ ‌system‌ ‌if‌ ‌you‌ ‌have‌ ‌these‌ ‌in‌ ‌place.‌ ‌

‌2.‌ ‌We‌ ‌will‌ ‌implement‌ ‌a‌ ‌very‌ ‌easy‌ ‌to‌ ‌use‌ ‌CRM/Automated‌ ‌follow‌ ‌up‌ ‌system‌ ‌for‌ ‌you‌ ‌to‌ ‌use‌ ‌with‌ ‌our‌ ‌program.‌ ‌This‌ ‌will‌ ‌act‌ ‌as‌ ‌a‌ ‌database‌ ‌for‌ ‌the‌ ‌leads,‌ ‌allow‌ ‌us‌ ‌to‌ ‌send‌ ‌automated‌ ‌email‌ ‌and‌ ‌text‌ ‌follow‌ ‌ups‌ ‌on‌ ‌your‌ ‌behalf,‌ ‌etc.‌ ‌

 

How many people do you send these leads to?

We are not a typical lead seller or aggregator. While using our program, any pre-qualification requests will be sent directly into your pipeline in real time. While our company is privately held and our owners are still active in the business, we will never send over a recycled or shared lead.

 

Can you do pay per lead or pay for performance?

We do not do either. As an advertising agency we are not a licensed brokerage and we can only advertise directly on our client’s behalf. We structure our marketing programs to offer a guaranteed monthly lead amount. What this looks like depends on our individual client’s needs and desires. Our programs are customized to the challenges and goals that we are addressing.

 

How are we different than…?

While there are great companies and each plays their own role in the market, we are very different from traditional lead aggregators, companies like Lending Tree and the Zillow who many times offer shared and recycled leads. We are also very different from social media marketing and traditional ad agencies where the goal is views, likes and brand awareness. Our focus is on generating guaranteed leads that have put their hand up, filled out a form and requested help with financing for a home. And then helping convert as many of those leads into pre-qualification applications.

 

Can we talk to a few of your clients before getting started?

Like a CPA or Attorney we do not share our clients personal information. They are very busy and we respect their time greatly. We will extend the same privilege to you when you move forward and become a client.

 

When should we expect results?

You will start taking applications in the first 30 days. Closings will generally happen in the 90-120 window although we have seen deals close as quick as day 31.

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