Backlinks help websites rank higher on search engines. Search engines see backlinks as signs of trust. The more high-quality links you have, the more search engines trust your site. In 2024, link-building remains a key part of SEO. This article lists 10 clear techniques you can use to build strong backlinks.
1. Create High-Quality Content That Earns Links
People link to useful content. Write clear guides, checklists, or lists that solve problems. Focus on one topic. Keep your sentences short. Use headings and bullet points. Add examples.
Example:
Write a guide like “How to Choose the Right CRM for Small Businesses.” Promote it on social media and email.
Tip:
Use tools like Ahrefs or SEMrush to find top-linked pages in your niche. Create better versions of those pages.
2. Use Guest Posting on Trusted Websites
Guest posting means writing articles for other websites. It helps you build backlinks and reach new readers. Pick websites that match your niche. Write useful content. Add one link to your website in the author bio or body.
Steps to follow:
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Find websites with active blogs.
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Check their domain authority.
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Read their guest post rules.
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Pitch a topic that fits their audience.
Tip:
Do not spam sites. Write content that helps their readers. Build a relationship with the editor.
3. Get Featured in Business Directories
Submit your business to directories that have good reputations. Make sure the directory is indexed by Google. Fill out your profile with clear information. Add your website link.
Examples:
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Yelp
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Better Business Bureau
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Google Business Profile
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Yellow Pages
Tip:
Avoid low-quality directories. These can harm your site instead of helping it.
4. Find and Fix Broken Links
Broken links on other websites offer backlink chances. You find pages with broken links, then offer your page as a replacement.
How to do it:
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Use tools like Broken Link Checker or Ahrefs.
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Search for broken links on sites in your industry.
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Reach out to the site owner.
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Suggest your working link as a fix.
Tip:
Be helpful. Explain where the broken link is and how your link fits the topic.
5. Use HARO (Help A Reporter Out)
HARO connects journalists with sources. You sign up for free. You get emails with questions. If you reply with good answers, journalists may link to your site.
Steps:
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Sign up at helpareporter.com
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Pick your topics
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Check email daily
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Respond quickly and clearly
Tip:
Keep your answers short. Add your name, title, and website at the end of your response.
6. Build Links Through Local Sponsorships
Local events, charities, and sports teams often list their sponsors on their websites. These pages can link to your business.
Examples:
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Sponsor a community event
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Donate to a school fundraiser
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Support a local team
Tip:
Ask for a link to your homepage or service page when you sponsor. Keep the message simple.
7. Publish Original Research or Data
People love linking to data. If you publish a study, survey, or industry report, others will cite it. Keep the report short. Use charts or graphs. Show the source of your data.
Examples:
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Survey results
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Case studies
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Trends from your business data
Tip:
Make the data easy to scan. Use clear titles and short descriptions. Promote it through email and social media.
8. Use Infographics with Embedded Links
Infographics turn data into visuals. These are easy to share. Add an embed code below the graphic so others can post it on their site with a link to yours.
Steps:
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Choose one topic
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Gather data
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Use tools like Canva or Piktochart
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Add your logo and URL
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Share it on Pinterest and other visual platforms
Tip:
Make the embed code simple. Include your website link in the image credit.
9. Write Testimonials for Other Businesses
If you use a service or product, write a short testimonial. Send it to the company. They may post it on their site and link back to you.
Example email: “Hi, I use [product name] and love how easy it is. If you want a testimonial, I’m happy to write one. I run [your business] and can link to it from your website.”
Tip:
Make the testimonial short. Focus on one benefit. Include your full name, title, and website.
10. Repurpose Content for Different Platforms
Turn one piece of content into many. Each new format gives you a chance to reach new audiences and earn links.
Example:
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Turn a blog post into a YouTube video
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Make a LinkedIn article
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Post a short version on Reddit or Quora
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Create a podcast episode
Tip:
Link back to the original blog post in each format. Add value to each version. Do not copy and paste.
How to Track Your Link-Building Success
Use tools to measure your backlinks. This helps you see what works. Track:
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Number of backlinks
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Referring domains
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Anchor text
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Domain rating or authority
Recommended tools:
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Ahrefs
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Moz
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SEMrush
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Google Search Console
Check your links monthly. Update old links. Remove harmful ones.
Final Thoughts
Link-building takes time. Focus on quality, not quantity. Write good content. Build real relationships. Ask for links politely. Help others, and they will link to you.
To recap, here are the Top 10 Link-Building Techniques in 2024:
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Create content that earns links
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Write guest posts
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Submit to directories
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Fix broken links
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Use HARO
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Get local sponsorships
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Publish original data
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Design infographics
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Write testimonials
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Repurpose content
Start with two or three methods. Test and improve over time. Build links with care. Your search rankings will grow. Your traffic will improve. Your business will benefit.
Clear actions build real results. Focus on helping others. Links will follow.