9+ Years of SEO Experience & Success

(White Noise Digital)

SEO

Powerful, Effective SEO Strategies by

Search Engine Optimization Changes Everything Using search engine optimization strategies in your business can literally separate you from the pack. SEO creates the best inbound leads because ranking your website at the top of the search engines makes you the best answer to your prospective customers searching for a solution to their problems.

Our team is committed to helping your business improve it’s SEO. Whether your simply looking for guidance to improve the rankings of your website or need our experienced team to create and execute a successful strategy, our goal is to help you succeed.

SEO Success Story

The Challenge:  Design a new SEO friendly website and increase company visibility, awareness and sales via better organic traffic & visibility online.

5,734%

Increase in Organic Visbility

5,734%

Increase in Organic Traffic

5,734%

Increase in Conversions

Table of Contents

Why SEO?

Search Engine Optimization, or SEO, is an indispensable tool for any business aiming to enhance its online presence. SEO involves a series of strategies intended to augment a website’s ranking on search engine results pages (SERPs) and maximize the inflow of organic traffic. This can be accomplished by optimizing your website’s content, architecture, and code to improve its visibility in search engine rankings and increase the likelihood of clicks from potential customers.

Understanding the significance of SEO is crucial. When consumers are searching for a product or service online, they are seeking the best possible solutions. SEO ensures that your website is one of the top results displayed when they search. Moreover, SEO can significantly enhance the user experience on your website, making it simpler for customers to find their desired products or services. This increases the chances of them staying on your page and eventually becoming customers.

SEO also plays a crucial role in gaining a competitive advantage. If your competitors are leveraging SEO to enhance their visibility and rankings, you need to do the same to avoid being outcompeted. SEO can also help boost your reputation as higher rankings often correlate with superior quality content and services.

Our agency understands the nuances of SEO and how it can drive more organic traffic to your site, thereby leading to higher conversion rates. Well-optimized websites not only rank higher on SERPs but also load faster and offer better user experiences.

Beyond attracting more customers, our SEO services can significantly improve your brand’s visibility and reputation. When customers search for a particular product or service, having your website appear amongst the top results can instill trust and credibility in your brand. Furthermore, SEO can enhance your brand’s visibility among potential customers and influencers, enabling you to reach new audiences and grow your customer base.

In conclusion, SEO is an invaluable asset for any business or website looking to bolster its online visibility and performance. By optimizing your website’s content, structure, and code, our agency can help you ensure that your website ranks higher on SERPs and is more likely to attract potential customers. Investing in SEO with our agency can help your website stand out from the competition, driving more organic traffic, resulting in higher conversion rates, and ultimately increasing sales.

Our SEO Approach (nutshell)

1.Business Research: Every successful SEO strategy begins with an in-depth understanding of your business. We strive to comprehend your business model, target market, customer behavior, and the search patterns your customers employ online. This research forms the foundation of our SEO strategy.

2.Goal Setting & Conversion Tracking: SEO isn’t just about improving rankings—it’s about achieving measurable results that contribute to your bottom line. We set clear and measurable goals related to your SEO strategy and track conversions meticulously to ensure all aspects of your sales funnel are optimized.

3.Keyword Research. Using the knowledge gained from our business research, we conduct comprehensive keyword research. We identify the most relevant and effective keywords that align with your business and can yield the best search ranking results.

4.Content Optimization.  We integrate the identified keywords into your website’s content, meta data, and headers to ensure they align with your keyword strategy. Our team can optimize existing content or create new content that accurately reflects your keyword strategy.

5.Code Optimization.  Our agency optimizes over 50 elements in your website’s code to improve its performance and visibility to search engines. This meticulous approach helps ensure your site is as SEO-friendly as possible.

6.Off-Page Optimization. We manage and optimize crucial off-page profiles, such as your Google My Business listing (for local SEO), Google Search Console, and LinkedIn company profile, to ensure consistent branding and improved visibility.

7.Authority Building aka Link Building.  cquiring high-quality backlinks is a critical yet challenging aspect of SEO. We utilize a diversified approach to secure valuable backlinks that can improve your website’s authority and rankings.

8.Content Writing & Optimization.  Our team crafts both static and dynamic content enriched with your chosen keywords. This content not only engages your audience but also improves your site’s visibility on search engines.

9.Custom Analysis.  With Google’s ever-changing algorithms, continuous monitoring and adjustments are necessary for a successful SEO strategy. We analyze your SEO progress regularly and make necessary changes or additions to ensure continued success.

10.Reporting & Consultation.  We provide a comprehensive dashboard and matching PDF reports to keep you updated on our SEO progress. Additionally, we offer video reports, consultation calls, and insights on all the data, ensuring you fully understand our strategies and their impact on your business.

SEO Success Story #2

The Challenge:  Design a new SEO friendly website and increase company visibility, awareness and sales via better organic traffic & visibility online.

5,734%

Increase in Organic Visbility

5,734%

Increase in Organic Traffic

5,734%

Increase in Conversions

Our SEO Approach (extended)

Good SEO is time consuming and tedious.  It takes lots of work, expertise and patience to push your website to the top of Google’s search engine results pages (SERPs), however, it’s worth it.  Increasing your organic traffic with good search engine optimization can have a tremendous, measurable impact on your business.  So, lets do it!

Google’s exact search algorithm has been a tightly guarded secret since Google began.  Over the years thousands of SEO professionals have tested, measured and shared countless ideas to get a better understanding of Google’s search algorithm and how to improve rankings. While we still do not fully understand the exact science of Google’s search algorithm, the collective knowledge of the SEO community along with official algorithm update notifications has allowed us to compile a strong list of likely ranking signals.  The ranking signals vary in weight or impact, however, none of the ranking signals should be ignored.

Optimizing Your Domain Name

1.Avoid Hyphens in Your Root Domain Namet.  Although hyphens do not directly impact your SEO rankings, they can pose challenges in terms of memorability. Therefore, even though it might be tempting to use hyphens to shorten your URL, we advise against it. An easily remembered domain name can vastly improve user experience and brand recognition.

2.Reap Benefits from Existing or Expired Domains.  The age of a domain has minimal influence on SEO rankings. However, an existing or expired domain with a rich history might come with a portfolio of relevant backlinks. This could be advantageous for your SEO strategy, as these backlinks can contribute to your site’s authority, thus potentially boosting your rankings.

3.Prioritize Branding Over Keyword Stuffing.  In the past, stuffing keywords into your domain name was a common practice for improving SEO rankings. However, today’s SEO algorithms prioritize creative and brand-centric domain names over keyword-stuffed ones. Thus, we recommend crafting a domain name that encapsulates the essence of your brand instead of merely focusing on keywords.

4.Register Your Domain Name for an Extended Period.Domain registration length is a minor SEO ranking signal. As domain registration is relatively inexpensive, we suggest registering your domain for as long as possible. This not only secures your brand’s online presence but also shows search engines your commitment to your website, which can positively influence your SEO.

5.Ensure a Clean Domain History. It’s crucial to check if your chosen domain was previously owned and what its content history looks like. An unsavory or inappropriate content history can harm your SEO efforts. Thus, ensuring a clean domain history is imperative to maintain a healthy SEO profile.

6.Keep Your Domain WhoIs Information Public.  While the weight of this factor might be minimal, it’s still advisable to keep your domain WhoIs information public. Transparency can foster trust among users and search engines, contributing to your site’s credibility and potentially improving your SEO rankings.

7.Choose an Appropriate TLD Selecting a Top-Level Domain (TLD) that matches your country can enhance your local SEO rankings but may limit your global reach. Therefore, choose your TLD wisely, considering your target audience’s location and your brand’s global aspirations.

Domain Optimization Tips & Tools

Optimizing Your Domain Name: Here are a few tips and tools our agency uses when choosing the best domain to buy for a new or existing business

Keyword Research

Keyword research is the backbone of any successful SEO strategy. It’s the process of identifying the words and phrases your target audience uses when looking for products, services, or information. As a professional SEO agency, we understand the importance of effective keyword research and how it can significantly impact your online visibility. This article will guide you through the process of keyword research and how our firm can help you navigate this crucial step in your SEO journey.

1.Choose Keywords Relevant to Your Products, Services or Information. Finding keywords relevant to your website’s content is paramount when choosing keywords. Our team of SEO experts can conduct an in-depth analysis of your business, identifying and selecting keywords that align with your offerings and resonate with your target audience.

2.Choose Keywords with High Search Volume / Avg. Monthly Searches. Search volume is a critical factor in keyword selection. While it’s logical to optimize your website for the most relevant keywords with the highest search volume, ranking probability and competition also need consideration. Sometimes, targeting long-tail or less competitive keywords can be a smarter approach. With our expertise, we can help you strike the right balance.

3.Choose Keywords That Yield Search Engine Results Pages (SERPs) Relevant to Your Business Type.   The type and order of results on the search engine results page (SERP) triggered by a query play a significant role in keyword relevancy. Our team can analyze the SERPs for your chosen keywords, ensuring they align with your business type and goals.

4.Add City, Intent or Specific Modifiers to Enhance Relevancy & Targeting. Adding city, intent, or specific modifiers to your keywords can localize the SERPs and enhance relevancy. However, it’s essential to note that while these modifiers can improve targeting, they often reduce search volume. Our experts can guide you on using modifiers effectively to maximize your SEO efforts.

5.Consider Competition When Choosing Your Keywords.  Keywords with high search volume and buying intent tend to be more competitive. Choosing the competitiveness of your keywords relative to your market, budget, patience, and perseverance is crucial. Our team can help you identify the perfect competitive level for your keywords, aiming for the optimal balance between competition and opportunity.

6.Find Variations and Synonyms of Your Primary Keywords.  Using a thesaurus to find synonyms of your primary keywords is a great way to diversify your SEO strategy and reach a broader audience. Our content producers are skilled at weaving these variations into your content, enhancing its SEO-friendly nature.

7.Look for Winning Keyword Combinations.  Keywords with high volume or value, low competition, and buying intent are generally winning keyword combinations. Our team can leverage tools like Google Keyword Planner to identify these winning combinations for your business.

 

8.Find Upcoming Keywords Before They Become Competitive Using Google Keyword Planner’s Trend Data & Google Trends.  Using tools like Google Trends can help identify rising keywords before they become highly competitive. Our team stays ahead of the curve, constantly monitoring trends and capitalizing on upcoming opportunities.

Tracking Keywords & SEO Progress

Search Engine Optimization (SEO) is a journey, not a destination. It requires continuous monitoring and fine-tuning to ensure you’re always on the right track. One crucial aspect of this journey is tracking keywords and organic visibility. This article will guide you through the process and show how our firm can help you navigate this vital step in your SEO journey.

1.

Monitor Your Overall Organic Visibility with Google Search Console.  Google’s Search Console offers an unrivaled way to monitor your website’s overall organic visibility. It provides insights into impressions and clicks for up to 1000 keywords in Google’s index. Additionally, it allows you to track pages, devices, and locations. However, understanding and interpreting this wealth of data can be challenging. Our team of SEO experts can help you make sense of the information and leverage it to enhance your online visibility.

2.Keep an Eye on Your Keyword Rankings.  While Google Search Console tracks your top 1000 keywords, it’s often necessary to monitor specific keywords closely. This is where a keyword rank tracker comes in handy. Our firm utilizes the All-in-One SEO & Digital Marketing Dashboard, a comprehensive tool that provides accurate and frequent tracking data. With our expertise, we can ensure that your most important keywords are always under close watch.

Keyword Tracking

3.

 Track Your Google My Business ListingIf you’re targeting local search engine optimization, monitoring your Google My Business listing is crucial. The Google My Business console allows you to edit your business information and track your GMB stats. Our team can assist you in optimizing your listing and interpreting the data to maximize your local SEO efforts. 

4.

Monitor Your Organic Traffic via Google Analytics.  Increased organic traffic is a direct result of higher organic visibility and rankings. By installing Google Analytics, you can track your organic website visitors and all other website statistics. Our team can help you understand this data and use it to optimize your SEO strategy further.

5.Track Your Organic Conversions via Google Analytics.  The ultimate measure of your SEO efforts is your organic conversions or goal completions. Tracking these can provide a clear picture of the real impact of your SEO efforts. Setting up goals in Google Analytics is one of the easiest ways to track your organic conversions. Our team can assist you in setting up these goals and interpreting the results, ensuring that every SEO effort contributes positively to your bottom line.

Optimizing Your Title Tags

In the vast world of digital marketing, the importance of optimizing your title tags cannot be overstated. These seemingly small elements play a crucial role in improving visibility, driving traffic, and enhancing SEO results for your webpages. Our professional SEO agency is well-versed in the art of title tag optimization and we’re here to guide you through this essential aspect of your SEO journey.

1.Maximize Character Length.  Utilize the maximum character limit (55-70 characters) allowed by search engines to accurately describe your content without being cut off in SERPs.

2.Avoid Keyword Redundancy.  Shun the repetition of keywords in your title tags. This approach enhances phrase combination output and allows for more keyword optimization.

3.Capitalize Keyword.  Capitalize the first letter of each keyword to make them stand out in SERPs, boosting your click-through-rate. However, refrain from capitalizing every letter.

4.Prioritize Important Keywords.  Place your most crucial keywords at the beginning of your title tag. Use secondary keywords, variations, and synonyms to maximize the remaining character space.

5.Use Pipe Bars and Ampersands.  Pipe bars (“|”) separate keywords using the least pixel length, saving space for more keywords. Also, opt for “&” instead of “and” to conserve character space.

6.

Localize SERP with City Modifiers.  Adding a city modifier reinforces your market reach, especially if you do not have a physical location in that market. However, avoid using more than one city modifier in a title tag.

7.Employ Keyword Synonyms & Variations.  Use multiple keyword variations to optimize your webpage for numerous keywords. This subtle art is a key characteristic of a successful SEO professional.

8.

Create Unique Title Tags for Each Page.  Avoid leaving title tags blank or defaulted to automated title tag creation. Properly optimizing each page title tag maximizes the visibility of each web page.

9.Examples, Tips & Tools.  Here’s an optimized title tag example for a Harrisburg-based pediatric dentist: “Harrisburg Pediatric Dentist | Kids Dentistry & Children’s Dental Care”. This title tag optimizes a web page for 18 different keywords or “phrase combinations”.

 
  • Pediatric Dentist (Exact)
  • Kids Dentist (Broad)
  • Children’s Dentist (Broad)
  • Harrisburg Pediatric Dentist (Exact)
  • Harrisburg Kids Dentist (Broad)
  • Harrisburg Children’s Dentist (Broad)
  • Pediatric Dentistry (Broad)
  • Kids Dentistry (Exact)
  • Children’s Dentistry (Broad)
  • Harrisburg Pediatric Dentistry (Broad)
  • Harrisburg Kids Dentistry (Broad)
  • Harrisburg Children’s Dentistry (Broad)
  • Pediatric Dental Care (Broad)
  • Kids Dental Care (Broad)
  • Children’s Dental Care (Exact)
  • Harrisburg Pediatric Dental Care (Broad)
  • Harrisburg  Kids Dental Care (Broad)
  • Harrisburg Children’s Dental Care (Broad)

You’ll notice this example followed the important criteria for optimizing a title tag. First, we maximized character / pixel length by using 66 characters. Second, we avoided keyword redundancy by not using any keyword more than once. Third, we put “Harrisburg Pediatric Dentist” first, which is the most important, highest volume keyword. Fourth, we used pipe bars and “&” to save character space. Fifth, we added a city modifier. Lastly, we used multiple variations of the words pediatric and kids to yield multiple phrase combinations.

Here is a fully optimized title tag for a Harrisburg based SEO & digital marketing company…..White Noise Digital: “Harrisburg SEO Company | Digital Marketing Agency & Social Media Services”. This title tag would optimize a web page for the follow 26 keywords or “phrase combinations”:

  • SEO (Exact)
  • SEO Company (Exact)
  • SEO Agency (Broad)
  • SEO Services (Broad)
  • SEO Marketing (Broad)
  • Harrisburg SEO (Exact)
  • Harrisburg SEO Company (Exact)
  • Harrisburg SEO Agency (Broad)
  • Harrisburg SEO Services (Broad)
  • Harrisburg SEO Marketing (Broad)
  • Digital Marketing (Exact)
  • Digital Marketing Company (Broad)
  • Digital Marketing Agency (Exact)
  • Digital Marketing Services (Broad)
  • Harrisburg Digital Marketing (Broad)
  • Harrisburg Digital Marketing Company (Broad)
  • Harrisburg Digital Marketing Agency (Broad)
  • Harrisburg Digital Marketing Services (Broad)
  • Social Media Marketing (Broad)
  • Social Media Marketing Agency (Broad)
  • Social Media Marketing Services (Broad)
  • Social Media Marketing Company (Broad)
  • Harrisburg Social Media Marketing (Broad)
  • Harrisburg Social Media Marketing Agency (Broad)
  • Harrisburg Social Media Marketing Services (Broad)
  • Harrisburg Social Media Marketing Company (Broad)

You’ll notice this example followed the important criteria for optimizing a title tag. First, we maximized character / pixel length by using 69 characters. Second, we avoided keyword redundancy by not using any keyword more than once. Third, we put “Harrisburg SEO” first, which is the most important, highest volume keyword. Fourth, we used pipe bars and “&” to save character space. Fifth, we added a city modifier. Lastly, we used multiple variations of SEO, Digital marketing and social media to yield multiple phrase combinations.Harrisbur

SEO Success Story #3

The Challenge: Increase new dental patients via better organic traffic. 

5,734%

Increase in Organic Visbility

5,734%

Increase in Organic Traffic

5,734%

Increase in Conversions

Optimizing Your Meta Descriptions

In the ever-evolving world of Search Engine Optimization (SEO), details matter. One such detail that often gets overlooked is the meta description. It’s a short snippet of text that appears under your webpage’s URL in the search engine results page (SERP). While it may seem insignificant, a well-crafted meta description has the power to boost click-through rates, enhance user engagement, and ultimately improve your website’s SEO performance. Here’s how you can optimize your meta descriptions and how our firm can aid you in your SEO journey.

1.Embrace Proper Grammar & PunctuationUnlike title tags, which capitalize the first letter of each word and use separators, meta descriptions should follow conventional grammar and punctuation rules. This approach enhances readability, making it easier for users to understand what your webpage offers. As a professional SEO agency, we pay meticulous attention to these details, ensuring that your meta descriptions are grammatically correct and punctuated appropriately.

2.Optimize Character Length.  While crafting compelling meta descriptions, it’s essential to remember that Google truncates descriptions longer than 150-160 characters. This limit is why we recommend using as many characters as possible without exceeding the limit. Our team of experienced content creators knows how to write engaging yet concise meta descriptions that encapsulate the essence of your webpage.

3.Incorporate Call To Actions (CTAs).  Adding CTAs like “call now,” “buy,” or “avail discount” in your meta descriptions can significantly improve your click-through-rate (CTR). These CTAs serve as subtle prompts, nudging users to take action. Our expertise lies in seamlessly integrating these CTAs into your meta descriptions, encouraging users to engage with your content.

4.

Ensure Uniqueness For Each Page.  To prevent search engines from pulling random snippets from your website, it’s crucial to create unique meta descriptions for each page. This strategy ensures that each description accurately reflects the content of its respective page, providing users with a clear understanding of what to expect. Our SEO specialists can help you craft distinctive and relevant meta descriptions for each page on your website.

5.

Leverage Examples, Tips & Tools.  Using site:www.yourwebsite.com in Google, Bing, and Yahoo allows you to view how all of your page meta descriptions appear in their SERPs. This tool provides valuable insights, helping you understand how your meta descriptions are performing. We utilize this and various other tools to monitor, adjust, and optimize your meta descriptions continually.

Optimizing Your Headers

Search Engine Optimization (SEO) is a critical component of any digital marketing strategy. One often overlooked but essential aspect of SEO is optimizing your headers. When done correctly, it can significantly improve your website’s visibility on search engines, leading to increased traffic and conversions.

1.

1. Incorporate Title Tag Keywords into Your H1 Header.  The H1 header tag is arguably the most crucial header tag as it should contain your primary keywords. This helps search engines understand what your content is about, thus improving your chances of ranking higher for those particular keywords. At our firm, our team of SEO experts conducts thorough keyword research to ensure your H1 headers are optimized with the most relevant and impactful keywords.

 

2.

2. Utilize Secondary Keywords in H2-H6 Headers.  While the H1 tag grabs the limelight, the remaining header tags (H2-H6) play a significant supporting role. They should incorporate variations or secondary keywords. Our firm ensures these headers are not only keyword-rich but also provide structure and context to your content, enhancing user experience and readability.

3.

3. Stick to One H1 Tag.  Using one H1 tag helps users and search engines identify the central theme or point of your content. It prevents confusion and maintains focus. Our firm strictly adheres to this guideline, ensuring your webpages are structured effectively for both users and search engines.

4.Make Your H1 Tag the Biggest Header.  Generally, H1 should be the largest header.

5.Diversify Your Header Sizes.  Headers serve to section your content and describe each section. However, they should not all be the same size. By sizing your headers differently, you can emphasize more important statements or paragraphs. Many themes automatically size headers differently, but our firm ensures this sizing is strategic and aligns with your content’s hierarchy.

6.Implement Anchor Links to Your Headers.  if your webpage contains a wealth of information, a table of contents with anchor links to section headers can significantly improve user navigation. It also helps search engines understand your content structure better. Our firm specializes in creating intuitive and user-friendly navigation systems, ensuring users can easily find the information they need.

Optimizing Your Content

Content is, and will always be, the reigning monarch of the digital realm. Websites that deliver engaging, shareable, and high-quality content not only captivate their visitors but also organically generate social shares and backlinks. Recognizing the paramount importance of quality content in SEO, we present a comprehensive guide on optimizing your content and how our firm can assist you in your SEO journey.

1.Craft Unique Content. Creating unique content is the first step towards a successful SEO strategy. It’s essential to ensure your content is originally written and free from plagiarism. Tools like Copyscape can help identify any duplicate content on your web pages, ensuring 100% originality. At our firm, we have a team of dedicated content creators who excel at crafting unique and engaging content tailored to your brand.

2.

2. Prioritize Quality Over Quantity.  Quality content is well-structured, meaningful, and engaging. Here are some factors to consider for quality content:

  • Correct grammar and punctuation
  • Proper spelling
  • Appropriate formatting
  • Thorough coverage of the topic
  • Focused and clear content

3.Offer Exclusive Content. Your website should be the sole publisher of your content. Exclusive content drives unique organic traffic, building your brand’s authority and trustworthiness. We can help you create exclusive content that resonates with your audience and sets your brand apart.

4.Build Trust and Write with Authority.  Expertise and authority are crucial for building trust with your audience. Our team of experienced writers knows your industry inside out, enabling them to create authoritative content that builds trust and credibility.

5.Incorporate Keywords Strategically.  Implementing your most critical keywords with a 1-3% density in your content is vital. Tools like Keywords Everywhere can help identify keyword usage and density. However, avoid stuffing keywords unnaturally into your content. Our SEO experts can help balance keyword implementation, ensuring your content remains natural and engaging.

6.Enrich Your Content with Rich Media.  Incorporating images, videos, graphs, or screenshots can enhance your content’s appeal. We can help you integrate rich media into your content, making it more engaging and visually appealing.

7.Write Easy-to-Read Text. 

8.Organize Your Content.  Breaking your content into easy-to-read sections with keyword-rich headers can improve its organization and focus. We can help structure your content effectively, making it user-friendly and SEO-friendly.

9.

Leverage Social MediaSharing your content on social media websites can boost your SEO and readership. Our digital marketing experts can help manage and optimize your social media presence, amplifying your content’s reach.

10.

Write Frequently and Consistently.  The more unique content you publish, the more opportunities you create for organic traffic. However, ensure that your content provides value to readers, not just fluff. We can help manage your content calendar, ensuring consistent delivery of valuable content.

Optimizing Your Images

In the current digital era, search engine optimization (SEO) is crucial for your online business success. One key component that’s often overlooked in SEO strategies is image optimization. Optimized images can significantly enhance your website’s performance and improve its ranking on search engines. Here’s how our firm can help you optimize your images and elevate your SEO game.

1.Size Your Images.  Our team will ensure that your images are correctly sized to fit the full container width of your website, preventing unnecessary resizing and improving load time. For instance, if your primary container width is 1300 pixels, we’ll make sure your images are no larger than this size.

2.Set Your Image Quality. We advocate for the use of HD quality images to enhance the aesthetics of your site. Our team can help you adjust the quality of your images from 100% to 85%, reducing the image size without compromising the visual appeal.

3.Compress Your Images.  Using plugins like Smush, our team can compress your images and reduce file sizes, especially if you’re using WordPress. For other CMS platforms like Wix or Squarespace, we utilize online image compression services like Optimizilla.

4.Use the Right Image Format.  Our team will assist in selecting the right image format. We recommend SVG for logos and graphics, PNG for images requiring transparency, and JPG for all other images due to its light weight and quality. We also make use of Bjorn Rosell’s WordPress plugin, WebP Express, which serves auto-generated WebP images to browsers that support it.

5.Name Your Image Files with Relevant Keywords.  Name Your Image Files with Relevant Keywords: We’ll rename your images with descriptive, relevant keywords instead of random letters or numbers, enhancing their SEO value.

6.Fill in the ALT Attribute for All Your Images.   Since search engines read data associated with images, we’ll include relevant, keyword-rich descriptions as ALT tags for all your images to help search engines understand their content.

7.Fill in the Title Attribute for All Your Images.  Similarly, we will ensure all your images have relevant, keyword-rich, descriptive titles, giving search engines a better understanding of your image content.

8.Fill in the Description Attribute for All Your Images.  Our team will add detailed descriptions to your images, providing more context for search engines and enhancing your SEO.

9.Consider Lazy Loading Images.  To improve page speed, a crucial component of SEO, we can implement a lazy loading plugin. This defers loading images until they are in view of the visitor, thus improving page load times.

10.Align and Wrap Your Images.  Properly align and text wrap your images.

11.Use an Image Sitemap.  Finally, we’ll create a separate image sitemap and submit it to Google Search Console and Bing Webmaster Tools. This aids search engines in better indexing your images for use on various image-specific search queries.

SEO // Frequently Asked Question

The cost of SEO services in Baltimore can vary significantly based on a range of factors, including the size of your website, the competitiveness of your keywords, and the specific services you require. Unfortunately, none of the sources provided give a specific price range. However, they suggest that SEO is a cost-effective marketing solution compared to traditional methods and its price doesn’t increase with competition.

Based on the information gathered from various sources, it typically takes between 3 to 6 months for SEO to show results in Baltimore. This timeline can vary depending on your specific goals, strategy, and the competitiveness of your keywords.

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