SEO has been around since search engines were created. It has definitely come a long way and it is constantly evolving. SEO got us interested here at White Noise Digital because it is such a versatile topic with unlimited ways to execute the act of optimizing a website or web page in order to get results in the search engines. Most people look to optimize their website according to Google’s characteristics but there are tons of search engines that can pick up your website and position it on the first page. What we have found is that by optimizing for Google, you will naturally get noticed in the other search engines.
The Different Search Engine Algorithms
Every search engine has a different algorithm, which is what sets them apart. Google has obviously taken the crown as being the best because they have figured out how to give the most relevant results to people searching within their database of websites. SEO is the act of optimizing your website so these algorithms pick up your website over all of the other sites that you are competing with for certain keywords. This particular web page is competing for the term SEO as the main keyword so our competition may be one of the largest on the internet.
The Truth About SEO
People look at SEO as a means for acquiring free traffic. The reason is because once your web page is ranked for a keyword, you don’t have to do anything else but sit and wait for people to land on your page. PPC, or pay per click, is how Google and the other search engines make their money and it involves a paid ad for your website to show at the top of the search engines but you are paying for each click. If you turn off PPC ads, your website will get no traffic from that source. With SEO, you cannot just turn it off. You can get penalized within the search engines though, and that is not a fun thing.
How Can Your Website Get Penalized For SEO?
It really depends on which search engine you are asking about but here are a couple ways your website can get hit:
- Over optimizing- Sending too many signals to your website for the keyword you are trying to rank for.
- Not being natural- SEO is the act of optimizing your website but doing too many things to your website that aren’t natural can set off the algorithms and get your site marked as a manipulative property. That will get your site spanked and shot to the bottom.
- Duplicate content- Search engines do not like seeing the exact same content on multiple web pages so they will penalize you for not being unique. That is totally understandable. Copy cats never win when it comes to SEO.
There’s really a lot of little things you can do, or not do, to get your site penalized but the basic rule is to keep everything natural. Don’t try to game the system because these algorithms are incredibly smart and accurate so your website will get spanked if you try to trick them. Natural natural natural!
Can White Noise Digital Help With My SEO?
Great question. Yes! That is exactly what we do and if you would like us to take a look at what your website is saying to Google and the other search engines, then the next step is to click the button below. We will do a website audit for you free of charge and let you know how you can get better results in the search engines. This is what we love to do and we know how to do it because we are ranked all over the country for SEO keywords. We don’t just talk the talk. We live this stuff. We do this for our clients each and every day and we would love to help you get results online as well. Click the button below to fill out a Discovery Form and we will be in touch to help you out. Talk soon!